After the acquisition of Morris Light & Sound and InteRise, I was brought on board the Solotech team to complete the brand transition as well as lead the marketing efforts for Solotech’s U.S. based Live Productions and Systems Integration teams. I partnered with the global marketing team based in Montreal to develop and execute digital marketing plans for the North American locations which included strategic press features, video case studies and social media collaborations. These efforts grew Solotech’s social media reach by 28% and reached a larger demographic in the United States compared to the previous year.